ECommerce Alcohol Sales Set to Surge: SBN Interview with Chris Vaughn, CEO of

With the shift towards online shopping post-pandemic, there has been a massive surge in consumers making alcohol purchases through ecommerce channels. U.S. alcohol off-premises retail ecommerce sales are expected to reach $6.85 billion this year.

Sales have increased based on macro-level economic conditions such as the pandemic, and consumer online buying trends have shifted to online alcohol purchases because of convenience and accessibility.

Online alcohol sales-related businesses can use data-driven insights to better understand their customers’ needs and wants, according to Chris Vaughn, CEO and founder of, a last-mile logistics and delivery platform for age-gated and controlled products, primarily specializing in 30-minute alcohol delivery for the $113B/yr domestic alcohol retail market.

You can hear SBN News Director Steve Lubetkin’s interview with Vaughn in the player below.

About the Guest

Chris Vaughn
CEO and Founder,

Chris was formerly CEO & Founder of Jarvus, a mobile photo aggregation application acquired in 2012 by textPlus, where he was then Director of Marketing and Business Development for one of the largest mobile messaging apps in the world with over 70 million users.

As a marketing and strategy veteran, Chris has acquired tens of millions of users to mobile platforms, raised over $25M in Angel and Venture Capital and worked with some of the largest and most forward thinking brands in the world including Anheuser Busch, Absolut Vodka, Universal Music, Tesco, Diageo, Bevmo and others on their marketing and corporate strategies.