With the shift towards online shopping post-pandemic, there has been a massive surge in consumers making alcohol purchases through ecommerce channels. U.S. alcohol off-premises retail ecommerce sales are expected to reach $6.85 billion this year.
Sales have increased based on macro-level economic conditions such as the pandemic, and consumer online buying trends have shifted to online alcohol purchases because of convenience and accessibility.
Online alcohol sales-related businesses can use data-driven insights to better understand their customers’ needs and wants, according to Chris Vaughn, CEO and founder of Saucey.com, a last-mile logistics and delivery platform for age-gated and controlled products, primarily specializing in 30-minute alcohol delivery for the $113B/yr domestic alcohol retail market.
You can hear SBN News Director Steve Lubetkin’s interview with Vaughn in the player below.
About the Guest
Chris Vaughn
CEO and Founder, Saucey.com
Chris was formerly CEO & Founder of Jarvus, a mobile photo aggregation application acquired in 2012 by textPlus, where he was then Director of Marketing and Business Development for one of the largest mobile messaging apps in the world with over 70 million users.
As a marketing and strategy veteran, Chris has acquired tens of millions of users to mobile platforms, raised over $25M in Angel and Venture Capital and worked with some of the largest and most forward thinking brands in the world including Anheuser Busch, Absolut Vodka, Universal Music, Tesco, Diageo, Bevmo and others on their marketing and corporate strategies.
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Steve Lubetkin is the news director for StateBroadcastNews.com. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. He refocused on multimedia journalism and podcast production after a long career in corporate branded journalism and public relations.
He has won numerous awards for his audio and video news reporting from the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced a wide range of audio and video podcasts in his other role as managing partner of State Broadcast News’s parent, The Lubetkin Media Companies.
Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional.
In March 2021, he was elected to the board of directors of the New Jersey Chapter of the Society of Professional Journalists, and in July 2021 he was named secretary of the chapter. In August 2021, he was honored by SPJ with one of the organization’s 2021 Howard S. Dubin Outstanding Pro Member Awards, given to regular members of an SPJ chapter who go above and beyond in serving their chapter.
Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996.
Steve also has reported on-camera and produces virtual conferences for NJSpotlightNews.org, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC.
From May-November 2019, he produced and reported a weekly podcast, The CRE News Hour, a news and features program focusing on the commercial real estate industry.
From 2014 to 2019 he was New Jersey and Philadelphia editor for GlobeSt.com and filled in covering Chicago/Midwest and Atlanta.
Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies.
Earlier in his career, Steve reported on rock music at the Jersey Shore for the Asbury Park Press, and was a broadcast news anchor and production engineer for WJLK-AM & FM, then owned by the Press. He also worked as a general assignment reporter for the Red Bank Register, Shrewsbury, NJ.
You can email Steve at steve@statebroadcastnews.com.
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