Cherry Hill firefighters battle raging blaze at Short Hills shopping plaza

UPDATE: The fire was placed under control, authorities said, adding that all occupants of the buildings were accounted for, including dogs.

Firefighters earlier today battled a raging fire ripping through multiple stores in a Cherry Hill strip mall.

The stores in the Towne Center strip mall include a Classic Cake bakery, Camp Bow Wow dog day care, The Make-UP Bar cosmetics shop, Pho Huong Viet Vietnamese Restaurant and a Starbucks.

The blaze burned through the roof of the buildings as firefighters poured water from ladder trucks, according to video from the scene. The Cherry Hill Fire Department said …

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Steve Lubetkin
Steve Lubetkin is the news director for Steve’s journalism background includes print and broadcast reporting for NJ news organizations. In May 2019, he began anchoring and reporting for the new weekly podcast, "The CRE News Hour," a news and features program focusing on the commercial real estate industry. From 2014 to 2019 he was New Jersey and Philadelphia editor for and filled in covering Chicago/Midwest and Atlanta. He has won numerous awards for his audio and video news reporting from the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for, a public policy news coverage website focused on New Jersey government and industry; and for clients of, a division of The Lubetkin Media Companies LLC. In March 2021, he was elected to the board of directors of the New Jersey Chapter of the Society of Professional Journalists. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at