Editor’s Note: This story was originally reported for our content partner, GlobeSt.com.
PHILADELPHIA, PA—(SBN)—Online used car retailer Carvana, which pioneered the concept of web-based purchase of autos for direct delivery to buyers’ homes, is extending its franchise with a collection of “car vending machines” across the country that provide high visibility for the retailer’s business while engaging buyers with a novelty feel for the car deliver experience.
Carvana’s first retail location in the Delaware Valley has opened in the Fishtown neighborhood of Philadelphia, adjacent to I-95 on Front Street, just south of Girard Avenue.
The leasing team from Metro Commercial Real Estate that helped Carvana arrange the location was led by Michael Gorman, executive vice president and principal, and Stephen Carrozza, vice president.
“The Carvana requirement is such that they wanted to be in an urban environment, where it could be seen from the highway, and also be safe and access be easy,” says Gorman. “Carvana was able to work with the neighborhood and make them feel comfortable with what they were doing. Carvana was building these vending machines in other parts of the country, so they could point to these other vending machines,” as examples of how the finished project would look.
Customers who visit Carvana.com can shop more than 10,000 vehicles, finance, purchase, and sell their current vehicle to Carvana in as little as 10 minutes.
Philadelphia’s Carvana car vending machine is open Monday through Saturday from 9 a.m. to 7 p.m., free for all Carvana customers.
“There’s sort of a ceremony involved, you get a token and put it into a slot, and you see your car come down,” says Gorman. “It’s a real celebratory atmosphere, which is how it should be. They make it fun to buy a car.”