Millennials Gravitating to Urban ‘Walkable’ Environments, But Also Leaving NJ

TRENTON, NJ—(SBN)—Millennials are gravitating to walkable, more urbanized locations with jobs, housing, entertainment and amenities all within easy reach, as Generation X did before them, but unlike the rest of the country, the Millennial population is shrinking in New Jersey.

New research by New Jersey Future suggests that affordability of housing is a major factor for Millennials who leave the state, according to Tim Evans, New Jersey Future’s research director. Evans‘ research examined population shifts in New Jersey between 2000 and 2013, the most recent year data is available.

Listen to the complete conversation with New Jersey Future’s Tim Evans in the player below.


You can download the New Jersey Future report here.

“It’s not just the Gold Coast, it’s all kinds of older, smaller cities and older suburbs where you’re seeing Millennials congregating where they perhaps weren’t in the past,” says Evans. “The kinds of places that now tend to have a higher percentage of younger people do tend to be walkable urban environments, but they are far from the only places that young people are flocking to, to the extent that they can afford to live in these places.”

Tim Evans, research director, New Jersey Future

Tim Evans, research director, New Jersey Future

What surprised Evans in the research was discovering that New Jersey’s Millennial population actually declined while rising in the rest of the country.

“My guess is that the big reason for their leaving is that they couldn’t afford to get their own places,” he says. “That’s backed up by the fact that almost 50 percent of young adults in New Jersey are still living with their parents. That says to me that they’re having trouble affording their own rent or buying their own house, if they want to stay in New Jersey.”

Building more housing would help to reduce the Millennial flight from New Jersey, Evans says.

“In particular, we don’t have the type of housing that Millennials are looking for,” he says. “We’re oversupplied with nine-room McMansions, but we don’t have enough smaller units. We’re starting to catch up with apartments, but for a long time we weren’t building enough multifamily. We need a wider variety of housing types, and we need them in the kinds of places that Millennials want to live.”

Smart urban growth cities will do better than towns that resist new ways of thinking about development, Evans says. Robbinsville and Plainsboro both built town center developments on previously vacant land, and “other municipalities with plenty of undeveloped land could learn from their examples,” the New Jersey Future report says.

The report suggests that New Jersey could help towns engage in smart-growth development by: providing guidance and incentives for rethinking zoning and planning; promoting development policies offering resources for younger, entrepreneurial businesses; and creating pedestrian connections to transit stations and downtown destinations to make the towns more “walkable.”

Nevertheless, says Evans, some towns still meet with resistance from residents regarding walkable development.

“The municipal leaders are ahead of their constituents in understanding what’s going on,” he says. “You have some mayors who see where things are going and they try to do these things and they get pushback from residents who are worried about traffic, or high density development. I do think they are starting to get it more.”



About the Author

Steve Lubetkin
Steve Lubetkin is the news director for Steve’s journalism background includes print and broadcast reporting for NJ news organizations. In May 2019, he began anchoring and reporting for the new weekly podcast, "The CRE News Hour," a news and features program focusing on the commercial real estate industry. From 2014 to 2019 he was New Jersey and Philadelphia editor for and filled in covering Chicago/Midwest and Atlanta. He has won numerous awards for his audio and video news reporting from the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for, a public policy news coverage website focused on New Jersey government and industry; and for clients of, a division of The Lubetkin Media Companies LLC. In March 2021, he was elected to the board of directors of the New Jersey Chapter of the Society of Professional Journalists. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at