Social media consultant Deutsch gives advice to Jersey Shore PR and Advertising Association members

Steve Lubetkin of SBN interviews social media consultant David DeutschSteve Lubetkin of SBN interviews social media consultant David Deutsch

NEPTUNE, N.J. — (SBN) — Marketers and public relations professionals in Monmouth County got a crash course in social media best practices from David Deutsch, a social media consultant, at the April 4 meeting of the Jersey Shore Public Relations and Advertising Association.

Deutsch, the founder and chief strategist with SynergiSocial, spoke about how companies and brands should handle their social media presence, and how to best monitor social media comments made about them by others.

Correspondent Steve Lubetkin reports in this video news wrapper.


About the Author

Steve Lubetkin
Steve Lubetkin is the news director for Steve’s journalism background includes print and broadcast reporting for NJ news organizations. In May 2019, he began anchoring and reporting for the new weekly podcast, "The CRE News Hour," a news and features program focusing on the commercial real estate industry. From 2014 to 2019 he was New Jersey and Philadelphia editor for and filled in covering Chicago/Midwest and Atlanta. He has won numerous awards for his audio and video news reporting from the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for, a public policy news coverage website focused on New Jersey government and industry; and for clients of, a division of The Lubetkin Media Companies LLC. In March 2021, he was elected to the board of directors of the New Jersey Chapter of the Society of Professional Journalists. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at