New Jersey Bank Marketing Association 12/7/2017 Economic Outlook Series – Podcast 1, Larry Cohen
This podcast contains the complete presentation by Larry Cohen, director of consumer research strategies at SRI, at the 12/7/2017 Economic Outlook seminar presented by the New Jersey Bank Marketing Association.
Since 1985, Larry has focused exclusively on the financial services area, providing analysis of and insights into strategic planning, marketing, product design, market research, macroeconomics and competitive intelligence. As director of the CFD group, Larry manages and markets all related syndicated research programs. He also manages comprehensive survey research methodology, including sampling, date collection, field supervision, cleaning data processing, analysis and presentation of results; multivariate statistical analysis; and marketing of consumer survey research covering an exhaustive range of services, products and topics.